Note: This competition has now finished. Subscribe to our newsletter to find out about future offers. To celebrate the launch of my new book 30 Days to sell I am giving away 20 of the very best business & marketing books. Total value $302. OK deep breath! You get 50 monster ideas to get MORE website links & customers,Landing Page Optimization, Steve Jobs, Total Recall, SPIN Selling, Influence, The Referral...

Documenting the marketing plan over ten weeks as I prepare for the launch of my second book 30 days to sell.  Start from week one here. First order of business this week is to get a sample of the book ready and released. So much of my marketing plan involves audience building. Before I ask someone to give me their email address I need something to give them in return....

The following is an answer posted on Quora.com and is taken from the book 30 Days To Sell. ------------------------------------------------- First impressions are important. Your first email sets the tone of your relationship and is a deciding factor on whether your subsequent emails, no matter how good, get read by your users. The welcome email must walk the delicate line of getting a user to do enough to see the value...

I had not planned it, but when telling a mate, Niall Larkin, about the new book I was working on, he quickly gave me a kick in the bum by tweeting and sharing this pic of the cover. Word was out and there was not a thing I could do about it. Niall linked me to the 37signals.com post on launching a product (go ahead and read it, then come...