Subject Line:  Uh Oh. You’re Runnin’ Low! Creative Review:   This simple reminder from DD Perks is on brand using their type face and program colors.  It triggers shortly after the subscribers DD Perks account reaches zero.  So far it's been very effective at getting me to charge up my account to feed my coffee addiction.  I liked how the subject line's theme continued with the battery icon followed by a...

Subject Line: Luke, here's your DD Perks Year in Review! Creative Review:  Here's another example of a data driven Year in Review email.  DD Perks used the same subject line as last time, but comparing 2016 email to 2017's email they did update the content using the new data.  For example, my favorite day to visit changed from Friday to Saturday, though I still go at lunch time.  They dumped the...

Subject Line:  Luke - here's your DD Perks Year in Review! Creative Review: This is a great example of using data to promote brand loyalty for repeat customers. Dunkin Donuts used their transaction and customer data to create the content for this email.  The result is highly personalized to the subscriber, starting with the name in the subject line.  They used the purchase data to determine content specific to me such...

Hello Everyone!  I’m Luke Glasner, the new Editor-in-Chief for Beautiful Email Newsletters.  I’ve been a fan Alan’s work and the work of others contributing to BEN Approves for years.  It is my hope to continue the work of the original email newsletter gallery and showcase great email creative for all. The site will continue with its great look and feel, but you may notice that my posts have a bit more...