Subject Line: (bunny) Any-bunny want a DD Card? Creative Review: Cute bunny themed email for Dunkin's gift cards. Fits with their email branding for other DD emails and carries the theme from SL to email body. Loved the individual calls to action for each of the ordering methods. The creative also does double duty as an acquisition device for the DD Perks loyalty program as it normally ties to refillable...
Subject Line: Your DD Card = Reloaded Creative Review: DD Perks did a nice job customizing this simple transaction confirmation/receipt email. It's on brand for the series and works well. The subtle call to action to join sign up for auto-reload is a nice touch too.
Subject Line: Get Double Points Tomorrow on #NoWaitWednesday! Creative Review: Another from the DD Perks series, nice integrated campaign that tied together ordering via their mobile app and hash tag for social. They supported the cross channel effort with posts each week as well to drive orders via the app with extra points and special offers. During the year they also sent different points level, this one has 2x points, but...
Subject Line: Three great mobile coupon offers for you! Creative Review: DD Perks introduced a loyalty app and later rolled out mobile payments in it. They sent this email with 3 mobile offers to encourage subscribers to download the app. I believe this was segmented those that had not responded to previous app download campaigns. Ironically, this mobile campaign was not response on my phone but was still a nice piece...
Subject Line: Uh Oh. You’re Runnin’ Low! Creative Review: This simple reminder from DD Perks is on brand using their type face and program colors. It triggers shortly after the subscribers DD Perks account reaches zero. So far it's been very effective at getting me to charge up my account to feed my coffee addiction. I liked how the subject line's theme continued with the battery icon followed by a...
Subject Line: Luke, here's your DD Perks Year in Review! Creative Review: Here's another example of a data driven Year in Review email. DD Perks used the same subject line as last time, but comparing 2016 email to 2017's email they did update the content using the new data. For example, my favorite day to visit changed from Friday to Saturday, though I still go at lunch time. They dumped the...
Subject Line: Luke - here's your DD Perks Year in Review! Creative Review: This is a great example of using data to promote brand loyalty for repeat customers. Dunkin Donuts used their transaction and customer data to create the content for this email. The result is highly personalized to the subscriber, starting with the name in the subject line. They used the purchase data to determine content specific to me such...
Apr 30th, 2013
Cloth & Fashion, Coupon, Discount, eCommerce, Email Marketing, Email Newsletter, food, Food and drink, GIFT, One Column, Sales, Shop
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