Subject Line: Your DD Card = Reloaded Creative Review:  DD Perks did a nice job customizing this simple transaction confirmation/receipt email.  It's on brand for the series and works well.   The subtle call to action to join sign up for auto-reload is a nice touch too.

Subject Line: Get Double Points Tomorrow on #NoWaitWednesday! Creative Review:  Another from the DD Perks series, nice integrated campaign that tied together ordering via their mobile app and hash tag for social.   They supported the cross channel effort with posts each week as well to drive orders via the app with extra points and special offers.   During the year they also sent different points level, this one has 2x points, but...

Subject Line:  Uh Oh. You’re Runnin’ Low! Creative Review:   This simple reminder from DD Perks is on brand using their type face and program colors.  It triggers shortly after the subscribers DD Perks account reaches zero.  So far it's been very effective at getting me to charge up my account to feed my coffee addiction.  I liked how the subject line's theme continued with the battery icon followed by a...

Subject Line: Luke, here's your DD Perks Year in Review! Creative Review:  Here's another example of a data driven Year in Review email.  DD Perks used the same subject line as last time, but comparing 2016 email to 2017's email they did update the content using the new data.  For example, my favorite day to visit changed from Friday to Saturday, though I still go at lunch time.  They dumped the...

Subject Line:  Luke - here's your DD Perks Year in Review! Creative Review: This is a great example of using data to promote brand loyalty for repeat customers. Dunkin Donuts used their transaction and customer data to create the content for this email.  The result is highly personalized to the subscriber, starting with the name in the subject line.  They used the purchase data to determine content specific to me such...